Director of Marketing, WizeHive
Melissa is a journalist-turned-copywriter-turned marketer, but while her job titles have changed the goal has always been harnessing the power of the written word to share stories that engage, educate, and inspire. Melissa is the director of marketing at WizeHive, a cloud-based SaaS platform designed to improve management of grantmaking lifecycles for mission-based organizations. She spends her days helping nonprofits discover the power of smoother processes, more flexible workflows, and stronger data reporting on their impact, and eventually share their real-world, very important success stories with the nonprofit community.
Sponsored by WizeHive. With organizations like Charity Navigator using an overhead ratio as a key factor in their ratings, nonprofits are often afraid to invest in technology because donors expect low overhead. As a result, nonprofits skimp on vital systems and proudly affirm their low overhead, which in turn fuels donors’ skewed beliefs, strained staff, […]